Considering the growth and a vision to lead the spices sector, “Shree Ranchhodray Masala Mills Pvt. Ltd.” was incorporated with a new brand name “Ujam Masala”
Considering the growth and a vision to lead the spices sector, “Shree Ranchhodray Masala Mills Pvt. Ltd.” was incorporated with a new brand name “Ujam Masala”. Apart from spices Ujam Masala also provides various seasoning, provisional products, dry fruits, confectionary products, a variety of chutneys, ayurvedic powders, and much more. A variety of spices such as Chilly Powder, Turmeric Powder, Coriander Powder, Cumin Powder, Garam Masala, Pav Bhaji Masala, Tea Masala, Ginger Powder, Black Pepper Powder, etc. are majorly liked by the customers.
Challenges
Ujam Masala is an Indian firm that sells a wide range of high-quality Indian spices. Ujam has seen substantial expansion in its offline operations and trading networks during the last few years. However, sales plummeted as a result of the COVID-19 pandemic, owing to concerns about covid safety. Because of the advancement of modern technology, Ujam's decision to go online and start selling a wide range of Indian spices and having them delivered safely to customers necessitated the creation of a new web platform that would allow for future expansion. They needed to make sure their online presence could provide a digital experience that was comparable to in-store fittings, especially in the midst of the Covid-19 outbreak, when demand for online buying was skyrocketing.
Solution
We developed a dynamic, interactive and progressive marketplace for Ujam Masala to get their line of spices and masala products online which will help them build a charismatic presence online. We designed this marketplace to be a mobile-friendly platform that would make their operations and maintenance work incredibly flexible and easy to manage.
Nivida helped Ujam Masala in scaling up its global presence by