Item secure

Executive Summary

About
ITEM Secure Pvt. Ltd., founded in 2001-2002, offers excellent pest and termite control solutions in Vadodara. We are a separate organisation linked with Pestcone Pest Control Services which provides long-term pest and insect control solutions throughout India. We value excellence in our work and endeavour to give our customers the most effective services for Pest Control in Vadodara, Gujarat. ITEM Secure Pvt. Ltd. is headquartered in Vadodara and operates throughout Gujarat, Delhi, Tamil Nadu, Rajasthan, Punjab, Maharashtra, as well as Kerala. We intend to establish a centre in every state and possible city in India. ITEM (Integrated Termite Elimination Method) is a low-cost method that we created successfully — for the first time in India. This ground-breaking Anti-Termite Treatment idea is a game-changer in the field of pest control.
Challenges
The previous version of ITEM Secure's website was constructed using a custom-made content management system (CMS). After a number of years had passed, the current CMS platform started to show its age and had difficulty supporting the website. ITEM Secure came to us because it was time for them to update their website and they wanted us to provide a solid basis for their digital marketing efforts. The owner of the business wanted their new website to be able to draw in qualified visitors and keep their interest by providing them with excellent content, user interface and user experience, as well as compelling CTAs. In addition, ITEM Secure was seeking for an efficient website strategy that would enable them to maintain the content of their website on an ongoing basis and make changes to it on their own.
Solution
Together with ITEM Secure, we were able to identify four primary objectives that would serve as the foundation for this project:
  • Redevelop the website using a non-proprietary, stable, user-friendly, and mobile-responsive CMS;
  • During the deployment phase, look for chances to improve the UI/UX as well as points of conversion;
  • Examine keyword search trends to make sure SEO best practises are performed correctly;
  • Use the information above as a base to construct future digital marketing tactics.
Other features, which would highlight ITEM Secure's brand, capabilities, and culture, were made possible as a result of the partnership with ITEM Secure, which helped to achieve those structural website goals.

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Developing and Integrating Website

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