BOSS Home Appliances, truly, owes its incredible success journey to the entrepreneurial abilities of the founder Mr. Manilal Gala. It is a wholly family run business with a hard working and experienced team at its helm.
BOSS Home Appliances, truly, owes its incredible success journey to the entrepreneurial abilities of the founder Mr. Manilal Gala. It is a wholly family run business with a hard working and experienced team at its helm. The Boss India range of products now covers over 60+ products in 13 different categories, ably supported by Service Centre Pan India and 6000+ retailers on a pan-India level, with the manufacturing facility at Daman.
Challenges
Boss India is a pioneer in the manufacturing of home appliances and electronic products. When Boss India decided to open a new online store to grow their market across India, they realised that the new platform would have to handle several Boss India stores. Boss India wanted to create localised experiences across numerous geographies in order to win the hearts of potential clients, ranging from individual shoppers to small companies in new territories. When they're a large home appliance manufacturer, though, this task could be difficult. Furthermore, the Boss India team desired to control omnichannel, project management, and customer relationship management (CRM) in one location, which necessitated the use of a comprehensive web platform.
Solution
Cake PHP was chosen as Boss India's first preference for eCommerce web development in order to offer a true feeling of local experience that would appeal to clients from all backgrounds. With the help of the new eCommerce site, Boss India was able to launch multiple additional online stores across India, each with its own set of payment processing, content management, and language translation features.
Nivida helped Boss India in scaling up its global presence by